Projects

First impressions are everything. Technology has granted businesses with multiple avenues for brand exposure making the emphasis on good design more important than ever. Everything from your logo, your website, to your social media accounts, advertisements, packaging, etc.; the list goes on and on. Good design can make a difference between locking in a sale or losing a potential customer.

Website Design

Your website is one of the most powerful digital marketing tool available for your business. Your website need not be grand with the best design and technical backing. Neither do you need the best content writer in town to write your blogs every second day, but you must be aware of how crucial it is to have a presence online. Having a website should be the first step you take to invest in your online identity which will help turn your website into the marketing tool that can be. As the first place people look is online. What we see is ultimately what shapes our perception of the brand or company as a whole.

Graphic Design

Advertising campaigns are about raising the profile of brands or moving customers in a specific direction to buy a company’s products or services. One of the critical elements of getting people to buy is trust. Every piece of creative you release blog posts, brochures, Google PPC campaigns or Nimlok booths at trade shows — says something about a brand. If the design is less than professional and aligned with the brand’s core messaging, it can undermine years of work and good impressions. By contrast, good design speaks volumes to a company’s professionalism, quality and positioning in the market.

Videography

“There’s an opportunity to connect more emotionally with prospects and buyers through video as a medium…having people on camera and connecting can stimulate different kinds of emotions that the written word can’t.”

You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.

Branding

Design builds credibility and brand recognition by creating a consistent visual language, providing an instant connection to your services or offerings. Your company needs to make a good first impression with prospects, clients, and others. A poorly designed logo, website, brochure and other marketing tools will cast an unprofessional impression on your company, which can drive people away.